Everything taught in the workshops, on one page. Print it and put it where you work. No tools to open, no login — this is the part you should be able to recall from memory.
A prompt is a job brief. You'd never hand a new hire a task by saying “write some posts” — you'd tell them who they are, what the business does, what you need, what it should look like, and what to avoid. Miss a part and you're asking the AI to guess. It always will.
Who should it be?
What's my business, really?
What's the one action?
What shape, how long?
Tone, and what to avoid?
If the output could belong to any business in your industry, your context was too thin. That's the diagnostic — run it on every result before you blame the tool.
Every business posts about the same four things. The percentages are the useful part — most owners post almost nothing but proof and wonder why nobody engages. Rotate them, and never post the same pillar twice in a row.
Results and finished work. Your highest-performing content, in every industry. Show it more than feels comfortable.
How the work gets done. The prep, the detail nobody sees. This is what makes strangers trust you before they buy.
What to expect, what to ask, how to choose. Answers objections before they're raised.
You, your team, your standards. People buy from people. The pillar most businesses skip.
One post a week is an ask — a direct, easy invitation to buy or book. Same slot every week so people learn where to look. The other posts earn the right to make it.
45 minutes, one day a week. This is the difference between a content plan that works and one you abandon in week two. The failure mode is never the plan — it's editing and posting on the same day, every day, until you stop.
Shoot your whole week's list in one block. Not clip by clip across five sessions — that's how a 45-minute job becomes a five-hour one.
Auto-captions take seconds. Correcting them takes two minutes and it's not optional — every tool mangles trade vocabulary, product names, prices and people's names.
Set your font, size and position a single time and reuse it. Consistent captions are the cheapest brand recognition available to you.
If nothing has happened in the first two seconds, cut until something has. Highest-leverage thirty seconds of any edit.
While you're already in the flow. Posting in the moment is the habit that collapses first.
Bad output is almost never a reason to give up on the tool — it's a missing instruction. These five cover most of what goes wrong. Paste them as a follow-up message rather than starting over.
| What's wrong | What to send back |
|---|---|
| It sounds like a robot | “Rewrite it the way I actually talk: [paste two sentences you've genuinely written to a customer]. Match that rhythm and vocabulary. Shorter sentences. Cut every adjective that isn't doing work.” |
| It's too long | “Cut this in half without losing the point. Keep the specifics — numbers, names, details. Cut the setup, the transitions, and anything that restates something you already said.” |
| Every option is the same | “Give me three versions, each taking a genuinely different angle — not three rewrites of the same idea. Label the angle each one takes.” |
| It guessed instead of asking | “Before you write anything, ask me the three questions you'd need answered to do this well. Don't guess. Wait for my answers.” |
| It stated something as fact | “Flag every factual claim, statistic and number you just wrote. For each, tell me whether you're confident it's accurate or whether I need to verify it. Don't defend anything — just mark it.” |
AI makes things up — confidently, in full sentences, with invented numbers. Code requirements, licensing rules, ingredient safety, tax treatment. Never publish a factual claim you haven't checked yourself. And don't paste customer names, phone numbers or card details into a free AI tool.
“Five parts, four pillars, one production day. That's the whole system.”