Lessons Back 2 Business · AI Course for Business Owners
CONTENT PLANBUILDER Ten questions about your business — whatever business that is. You'll get a 30-day content calendar, four content pillars, a batch-production checklist, and a posting strategy built around the time you actually have. Print it before you leave.
Intake
Tell it about your business Be specific. Vague answers in, generic plan out — same rule as prompting. About six minutes.
03 · What kind of business Shapes the post ideas
Local service — trades, cleaning, lawn, auto, moving, repair Beauty & personal care — salon, barber, nails, spa, lashes Food & beverage — restaurant, truck, catering, bakery, bar Retail & e-commerce — boutique, products, online store Professional services — consulting, real estate, insurance, legal, finance, agency Health, fitness & wellness — trainer, gym, therapy, coaching, clinic Creative & events — photo, video, DJ, planning, design, venue Something else 05 · Who your best customer is Who, what they care about, how often
08 · Where you post Only what you'll keep up with
Instagram Facebook TikTok LinkedIn Google Business Email list
09 · Posts per week A plan you abandon is worth nothing
2 — steady and sustainable 3 — the sweet spot 5 — growth push 10 · On camera talking
I'd rather not — show the work instead Sometimes, if it's short No problem, I'll talk 11 · Your production day One day you shoot and write
Monday Tuesday Wednesday Thursday Friday Sunday 12 · Your 90-day goal
Book more jobs and appointments Fill the slow days and slow season Raise prices without losing people Grow the audience and get known locally Keep customers longer and sell repeat plans Attract and hire better people Generate my plan Fill sample answers
Content Plan Builder
Strategy · Pillars · Calendar · Production
Lesson 02
Mychal Shaw · Civic Innovator & AI Engineer